Editors and proofreaders look for mistakes. Mistakes that would make customers question your commitment to quality. Why waste money producing communications that don’t attract customers? A fresh pair of eyes can spot problems that you might miss, and offer a new perspective on your written materials.
Development editing
Ensuring content meets project objectives and standards
Checking content against proposed structure and subjects.
Identifying gaps in content and missing features
Improving the structure of the document
Identifying and querying errors
Liaising with authors
Collating comments and amendments from third parties
Contributing to the design brief
Compiling artwork and photo briefs within budget
Reducing wordcount to agreed lengths
Copy-editing
Correcting grammar, spelling and punctuation
Minor rewriting to improve clarity and flow
Cutting excess words
Checking language level
Ensuring consistency of style and compiling a stylesheet
Checking for plagiarism and other legal issues
Checking facts and contact details
Picking up mistakes
Ensuring headings follow logically
Liaising with authors
Image briefing and sourcing
Formatting and marking up for publication
Proofreading
Checking grammar, spelling and punctuation
Correcting typos
Inserting page references
Checking design is as agreed
Ensuring consistency of style and compiling a stylesheet
Ensuring content is placed appropriately on the page
